Color Technology Pioneer to Co-Host World Premiere of “Gaze of the Beholder” Movie Screening & Filmmaker Reception during SxSW 2013
MARCH 9th, 2013, Austin, TX, — Today Technicolor Color Assist, a powerful studio color effects and color correction software tool, and independent production company, Parking Meter Productions, announced a filmmaker reception and movie screening for the upcoming documentary film, “Gaze of the Beholder.” The film explores conversations around beauty and body image, using interactions with people from all walks of life, including TV & radio personality, Carson Daly and leading soccer goalie and 2012 Olympic medalist, Karina LeBlanc, to bridge personal experiences, reactions and commentary. To bring the colorful conversations of the movie to life, Parking Meter Productions utilized Technicolor Color Assist color correction software tools to apply “Hollywood” finesse to elevate and enhance the experience of the intimate film. The screening will take place at 2pm on Saturday, March 9th at The North Door in Austin during this year’s SXSW 2013.
“As a first-time filmmaker, it blows my mind that my film, Gaze of the Beholder, will benefit from the same company that brought color to the ‘Land of Oz’,” said Wadooah Wali, producer and founder of Parking Meter Productions. “I’ve devoted my life to being a story-teller and I’m excited to showcase my film for the first time to film-goers and members of the creative community during SXSW. We deeply appreciate the availability and support of Technicolor Color Assist, which gives us the added polish, confidence and color that a movie about beauty and body image deserves.”
By using Color Assist’s suite of powerful studio color effects and color correction tools, Wali and Parking Meter Productions unleashed the magic of color for the independent film without a needing a Hollywood-sized budget. For more than 100 years, Technicolor has dazzled moviegoers with its deep expertise in color production for many of the most loved films and TV shows through the years. Technicolor Color Assist, which launched in late November of 2012, now brings the expertise and color correction techniques to the masses with an easy-to-use software suite, that has continued to innovate and excite the independent video community.
“Technicolor has helped Hollywood filmmakers on a larger scale for more than a century and Color Assist now brings these tools to independent creators. We are committed to promoting independent films that use color assist tools and giving them a spotlight,” said Asif Ahmed, product evangelist for Technicolor Color Assist. “Using SXSW as the backdrop for this venture with Parking Meter Productions to reach others in the creative community, our on-going goal is to promote screenings across the country. We want to highlight how color plays a strong part in finalizing an artist’s vision and Color Assist software is designed to make both the tools and technology more attainable to all.”
Color Assist is available for purchase for $99.00 via Techicolor’s website. Additionally, “Looks” packages are also available for $19.00 and can also be purchased online. Due to popular demand from the creator community, Color Assist will introduce a FCPX plugin in the coming weeks. For additional information on Technicolor Color Assist, please visit: www.technicolorcinestyle.com
For additional information about the screening, filmmaker reception, and to get tickets, please visit: gazeofthebeholder.eventbrite.com
Blacks in Technology to Host Inaugural “BiT House” At SXSW Interactive in Austin
This year marks the first addition of the Blacks in Technology House (BiT), the leading coalition of African-American technology organizations and industry thought-leaders, to the SXSW Interactive line up of events. As a producer and digital media executive, Wali, who is no stranger to the world of technology, new media and online content, will also be participating in a SXSW panel presented by BiT. Wali’s panel, Make it Rain - Strategic Partnerships that Impact the Bottom Line, provides a blueprint for implementing distribution and partnership strategies to earn significant followings, steady revenue, and new opportunities. The panel will take place on Sunday, March 10th at 12:30 p.m. CT. Attendees must have a SXSW Interactive, Gold or Platinum badge to attend BIT programming, which can be purchased online.
The BIT House occurs March 8-11, at the Hilton Garden Inn Convention Center in downtown Austin. The four-day event will rally many of the brightest minds in innovation for a dynamic series of workshops, seminars and award presentations aimed at highlighting the impact the Black Diaspora has in shaping innovation and growing technology-related industries, products and services. Now celebrating its 20th year, the 2013 SXSW Interactive Festival runs from March 8-12 in Austin, Texas.